Archive for the ‘Facebook’ Category

Initial Thoughts on Facebook Places

August 20, 2010

We all know that I’m a Foursquare fan girl.  I’m not going to even pretend that I’m not.  So I was particularly interested in what Facebook Places was going to bring to the table.  And well, I’m kind of underwhelmed.

The biggest issue that is making the rounds is the fact that your friends can check you in.  The social media types all know how this is going to go.  People are going to think that they’re funny and check us into random places.  In fact, I’m already thinking of all the places I can check Mike the Boyfriend into. (I won’t but it doesn’t mean I won’t encourage others to do it.)  And then there are the privacy phobes that simply don’t want people to know where they are.  We have already seen how much noise they can make with previous privacy issues.  I don’t think there is any possibility that this feature will last.  And that is simply because we are all turning it off.

The other feature that I think will go away is the one that allows people to see who is at a location.  Yes, that is a GREAT feature on Foursquare.  I constantly use it to see who I should be meeting up with at a happy hours and other events.  I can’t scream how much I love this feature on Foursquare enough.  It can’t be translated onto Facebook.  Once again, I’m looking at you privacy phobes.  You don’t want people to know where you are unless you have a prior relationship, and even then, you don’t like it.  Therefore, you all will turn this feature off as well.

Then there is what this will do to the stream.  I know a lot of people that unfollow anyone that tweets every single check-in.  It’s annoying.  And there are a lot of tweets in most streams.  There aren’t nearly as many Facebook posts out there.  I think even broadcasting a few check-ins will get old fast.

Finally, there is no incentive.  To be honest, the only reason why I check-in to Foursquare is because I think I might get something out of it (badge, mayorship, coupon, etc.).  Without that, I don’t tend to check-in.  That means I have absolutely no reason to check-in via places.  And I like location-based applications.  Chew on that for a second.

Yes, Facebook seems to have a head start in that it has 500 million users, but these users are overall very different from those that use location-based applications.  The average Facebook user doesn’t like to share too much.  They like to keep things close to the chest.  And those that aren’t like that tend to be more friendly with Twitter than Facebook.  So Facebook has A LOT to overcome with their average user and they have to woo back these other users as well.  Especially since I’m seeing a lot of tweets on how to turn off just about every feature of Places.

Do I think you should not play with Facebook Places?  Hell, no.  Play, jump and giggle with it.  It’s a tool, and it could be helpful.  Just be aware, this is its first incarnation and it’s going to change.  Be okay with that and let’s see what this baby can do.

New System for Links on Facebook

August 12, 2010

This is going to right along with my post about realizing what your followers screens look like.  Have you realized that Facebook is now handling posted links differently?  And that this has an effect on how effective your campaigns are?  For example, it used to be that a fan page would post a link to their event.  One of the fans would go, “Oooo, that’s a good event that my friends would be interested in.  I should post it too.”  So they would post it on their wall and the two posts would be separate.  That is no more.

What happens now is that every time the link gets posted by someone that you are friends with or a fan of, that link shows up in your timeline with the added comments from every one of your friends or pages that has posted that specific link.   Um, holy problems Batman.

I know it sounds great that we all have just one item that we want to draw attention to on a particular link, but that is not always the case.  Sometimes we change what is on a page and sometimes we have more than one item on a page.  What if I have to use that link again to promote something else?  I don’t really want my comments or the comments of others about another item to muck up my latest promotion.

Also, what if we decide that the current way that we are talking about an item or event is just not working.  We want to take a left turn.  We want to make it new and exciting.  Well, there really is no way of abandoning our previous tactic if our previous comments are going to be sitting right there along with our new comments.

Yes, to solve some of these issues we can delete our previous posts, but forcing me to go through every post to make sure I have not used that link before is not cool.  And there really is nothing I can do about what other people have posted.  It’s not like I can figure out every single person that has ever posted that link and ask them to delete their comments.  That is beyond uncool, there isn’t even a word.

So what do we do?  I honestly have no answers.  Do you?