Archive for April, 2011

You deserve nothing

April 28, 2011

I have been coming up against an attitude that has just been pissing me off lately: “I wrote about you on such-and-such site and now I deserve a reward.”  This can be as complicated as a blog post to something as simple as a Foursquare check-in. Well, I have news for all of you people… You deserve nothing.

Well, almost nothing. A simple thank you is enough and then the business should surely be on their merry way.

But I’m mayor of your shop and I’ve blasted ten gajillion check-ins to my bajillion Twitter followers and Facebook friends. That’s nice. Did you actually say anything interesting when blasting that check-in out? Did you tell them about how we’re famous for our cream pies? Or that we have karaoke on Tuesdays? No? I didn’t think so. I have some news for you: What you did is called white noise and your followers’ eyes flitted past it as quickly as I am going to walk away from you now.

But I’m going to create awesome content for you. That’s fantastic. What is your experience in creating this content? What successful campaigns have you been a part of? None? Hmmm… Well, I’ll be nice and help out with some freebies, but no, I won’t do more. You’re still establishing this thing called a reputation. Maybe say thank you since I’m allowing you some access to my company to establish that relationship?

But I have all of these followers and friends! Congratulations. I bet your parents are proud, but anybody can accumulate people. Can you turn these people into buyers? You don’t know? But you’re sure these people depend on your advice? Well, I think I’m going to go with this person over here that has their crap together. See, they just showed me their past proven successes, because yes, that can be measured. And since I’m in business, I’m going to go with the person that measures and shows the results they can get.

Remember, those of us that you are trying to get a reward off of are in business. We are trying to make a buck. We are going to do things that make financial sense. And well, taking a chance on someone that can’t prove anything that they do provides actual, measurable results? That just doesn’t make financial sense. Get over it and start acting like you’re in business if this is what you want to do.

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It’s My Party and I’ll Blog If I Want To

April 16, 2011

Obviously, I let this blog go.  Did I burn out?  Like a moth to a flame. It sucked, because there were so many reasons why I enjoyed writing this.  But things just couldn’t keep going the way that they were.

Here were my mistakes.  Hopefully you’ll pick up a few tips that will help you out.

1.  I spent between 20-30 hours working on this blog a week.  Yeah, you read that right.  The actual writing I did was only one piece of the puzzle.  The promoting is the actual beast.  I participated in relevant chats.  I read blogs and commented with links to posts that I had written.  I just found any way that I could to connect with people and get what I was writing about in their hands.  It’s a lot of work.  Did the work pay off? Fo’ shizzle.  Was I happy about it?  Not really.  I work 40 hours a week at a desk job, and I have things that I like to do that don’t include the computer or social media.  Crazy, I know.  This time around, I’m going to concentrate on work-life balance.  It’s unfortunate, but I think I’ll just concentrate on writing awesomesauce material and if people read it via my channels, great.

2.  I went in with no plan.  I’m not sure if many of you know the real reason why I started this blog.  Well, I read a blog post on Foursquare that made me mad.  I wrote out a reply and realized it was more of a blog post than an actual comment.  So I got onto WordPress, took a few minutes setting up the blog and published.  I had no clue if I’d ever write on it again.  Didn’t really know what I’d write about if I did.  Just wanted to make sure some idiot got a piece of my mind.  Don’t ever do that.  You end up with an albatross hanging around your neck and you don’t want one of those.  Instead, sketch out what you want to do and make sure it’s feasible.  Only then should you publish.  I’m working backwards here and let me tell you, it sucks the big one.

3.  I listened to everyone, but myself.  Everybody has an opinion and in most cases, I’m smart enough to ignore most of those opinions.  However, I wasn’t here.  I heard bloggers should post every day, so I tried to post every day.  I heard bloggers do this, that and the other thing, so I did this, that and the other things.  The problem is that I’m me first and then maybe a blogger.  It’s stupid to ignore that.  What works for me is not going to work for you and vice versa.  This time around, if my inner voice says, “No way in hell,” I’m going to honor that and tell whoever is criticizing me that there’s a fantastic bridge that I would be happy to push them off of.  Remember, in every facet of social media, you don’t have to do anything other than what works FOR YOU.

So there will be no posting schedule.  I’ll only post when I have something to say.  Luckily, I have a lot to say right now, so you definitely can look for more soon.  In the meantime, any topics you’d like to see me cover?