Archive for November, 2010

What is a DMO’s purpose on social media?

November 4, 2010

We should all be working a strategy like we work a two dollar whore.  But I know some of us are just winging it.  So during a discussion I was having on Twitter, it was brought up that Twitter should be for DMO to consumer communication to influence the decision-making process.  I gotta say I disagree here.  I think the major purpose behind a DMOs use of all social media channels is to foster peer to peer communications (where most decisions get made) and to create a stronger relationship with those that have already bought what you’re selling (making them want to come back for more).  Agree? Disagree? Would love to hear some thoughts on this.